Why should your audience care about your topic if you don’t?

Hopefully you feel passionate about your message– if not, you need to ask yourself if you’re talking about the right thing.  And if you are truly passionate about your topic don’t hide it.  Enthusiasm is one of the best weapons you can use to hold your audience’s attention and get them to share your feelings about your topic.

But it has to be sincere.  It’s OK to pump up your enthusiasm a notch or two, but don’t fake it.  You don’t want to come across like an infomercial pitchman.