How important is storytelling in your ability to persuade?
According to President Obama, the biggest mistake of his presidency has been his failure to craft a narrative of his first three years in office:
The mistake of my first term—couple of years—was thinking that this job was just about getting the policy right. And that’s important. But the nature of this office is also to tell a story to the American people that gives them a sense of unity and purpose and optimism, especially during tough times.
Whether you see this as a humblebrag (which seems likely) or not, it highlights the importance of storytelling in a presidential campaign, which may be the most drawn-out, expensive presentation in history. Your presentations may not be on quite this scale, but your ability to shape your presentation as a narrative is the key factor in persuading any audience.