I really liked the TED version of this presentation because of the way that Susan Cain talked about her own struggles as an introvert with public speaking. That’s not in this condensed version, but some of my other favorite parts are, including the research that shows that audiences find extroverts to be more persuasive and believable than more introverted speakers.
I love this kind of science, but the idea that extroverts are more convincing is understandable even on a common-sense level. Extroverts tend to be much more engaging and more enthusiastic, both of which help an audience pay attention and stay focused on what’s being said. Enthusiasm is particularly powerful because it can be quite contagious and help win people over to a presenter’s point of view. If you think about it, the RSA videos are kind of like the “extroverted” versions of the original talks. They’ve been edited and animated to make them more engaging and entertaining.
As a closet introvert myself, I know that I’m a much more effective public speaker because I make a conscious effort to be more extroverted. I try to bring as much energy as I can to every presentation, I tell my best jokes and stories in an attempt to be entertaining, and I talk to people that I don’t know in a way I’d probably never do if we were random guests at a party.
The difference between being an introvert and at least being able to act like an extrovert is often the difference between success and failure in a presentation. Maybe you’re not a natural extrovert, but a lot of people (including Susan Cain and myself) aren’t, and we’re doing passable jobs at public speaking. Can you manage to be an extrovert for 30 minutes? An hour? Try giving it a shot. If you’re still having a hard time, try co-presenting with someone who is more outgoing than you are. I find that I’m even more successful when I’m paired with someone who is an extrovert (or seems like they are one).
That doesn’t mean that I’m telling you to be fake, to put on a personality that isn’t your own. Audiences react badly when they perceive that someone is acting “phony.” What you want to do instead is be the best, most interesting and energetic version of yourself.