I love Netflix’s posters for the resurrected series Arrested Development because they do a great job of showing how you can convey a complicated idea–or in this case a character–with a simple image. Fans of the series will immediately recognize the posters for each of their favorite characters.
You may not be able to find an appropriate way to work a pair of Daisy Dukes into your presentations, but anchoring your ideas with clever images is an incredibly effective strategy. For one thing, images are much more memorable than words themselves. Audience members will remember a picture you show them much longer than they’ll remember any of your bullet points.
But images also allow you to connect with an audience’s emotions in a way that’s difficult to do with words alone. Arrested Development fans are likely to react to these posters in several ways. First, they’ll laugh. They’ll remember how much they love the show. Then they’ll enjoy feeling clever for understanding the references in the pictures.
If you can accomplish any of these things in your own presentations you’re doing great. Of course your images need to be relevant (and appropriate!) to your message. And they need to look good, which can be a lot of work. But the payoff can be huge. People love to be entertained, and they love the accomplishment they feel when they have to make a little effort to figure something out. Human beings are born problem solvers, and who doesn’t like to feel smart? Even better, a live audience will transfer their good feelings to you as the speaker and be more likely to be persuaded by your ideas.
Instead of just loving your images, they may love you.