According to the news, Tuesday night’s postgame interview where Riley Curry stole the spotlight from her MVP dad was either the most adorable thing ever, or a travesty of sports reporting. Some people take basketball really seriously!
The measure of success for any public speaking event, whether you’re presenting a pitch, conducting training, running a meeting, or being interviewed is always the same. Did you accomplish your goals? If so, congratulations.
So what are the objectives of a postgame interview? It really isn’t about conducting “serious” journalism. The reporters asking questions aren’t going to dig up important facts during the interview or discover that the Rockets actually won. These events are more like those press tours that actors do where they go around promoting a movie on every possible talk show. They’re designed to give fans more access to the players, showcase their personalities, build their brands and that of the team. Ultimately, they exist to sell tickets, shirts, and cable subscriptions.
Did Riley Curry help with that? Absolutely. She was all over the morning news programs and somehow managed to make her enormously likable dad seem even more charming. It certainly won’t hurt him when it comes to winning endorsements from sponsors, and I wouldn’t be surprised if Riley is offered a few of her own. She already has her own custom version of her dad’s signature shoes.
Now, that doesn’t mean I want athletes to regularly start dragging their kids to interviews any more than I think it’s a good idea for anyone other than Maya Rudolph to sing impression-studded versions of the national anthem at commencement ceremonies. The charm of each event comes from being so unusual and unexpected.