When people think of presentation failures they tend to think of things going unexpectedly awry. Dead projectors. Missed flights. Wardrobe malfunctions. Really thirsty politicians. But some presentations are disasters even when they go precisely as planned.
I’ve been holding on to this video of the Samsung Galaxy S4 launch for a while now because it’s just so hard to understand what their marketing team was thinking. My best guess is that they finally decided they’d do something other than just copy Apple. Instead of putting together a streamlined launch presentation, they’d put on a show. With skits!
The video above is the full 50 minute event. I wasn’t having any luck getting it to start playing at my favorite bit, the Drunk Bridesmaid number, so fast-forward to the 38 minute mark if you don’t have the time or the stomach for the whole thing. As many others have pointed out, it’s at least a little sexist. But to me the bigger issue is that they seem to have lost track of why they’re putting on a show in the first place. Sure, you want to entertain your audience so they enjoy themselves and keep paying attention. But what’s important here is selling phones, not Broadway-level production values.
As you put together your presentations, keep in mind what you want to accomplish. Remember that all the pieces of your presentation (your slides, jokes, stories, musical numbers) are there to support your message. They should never distract from or overwhelm it.
Are drunk bridesmaids going to help you sell phones to women? Probably not.