Presentation Strategies: Start With a Shock

Writer Kelly Corrigan starts her TEDx talk with a couple of jokes and a shocking fact: 33 percent of high school graduates never read another book. Surprising people and making them laugh are both great strategies for engaging audiences whose attention spans are challenged by the idea of reading a book, sitting through a meeting, or even watching a nine-minute video like this one. Once their focus is on her, Corrigan can go on to explain in her charming way why it’s so important that we all read more.

But I’ll let her tell you….

Kelly Corrigan at TEDx Sonoma County